leave it better than you found it
our purpose.
At the heart of our consultancy is a deep commitment to the human aspect of travel and tourism. We ensure that our human-centered insights and strategies directly enhance collective community goals and shape the industry's future.
always stronger together
We believe that the strength of the travel and tourism industry lies in building strong, collaborative relationships. We specialize in crafting insights aligned with diverse needs and amplifying collective community success.
trust fosters partnerships
Trust is the foundation of everything we do. Our partners rely on us because we deliver evidence-based results with consistency and integrity. We pride ourselves on being a reliable partner.
obstacles are opportunities
With foresight and optimism, we transform challenges in into opportunities for innovation and growth. Our consultancy leads our partners, teaching and guiding them to turn obstacles into pathways for success.
inspired by joy
Our internal motto: Always wake up with a smile, knowing that we do what we love and have fun achieving great things while contributing to the greater good.
founder & chief insights officer
Esra excels in bridging the gap between business and technology, translating complex data into actionable strategies that drive business success.
a collaborative partner
Esra partners with organizations to help them discover their true North, guiding the transformation of decision-making and culture into nimble, data-driven practices.
a depth of knowledge
As a business professional with a deep understanding of business, marketing, and technology, she excels in bridging the gap between technology, analytics, and business strategy. Esra translates the complexities of technology and data into actionable business intelligence.
a love for travel
Beyond her professional endeavors, Esra loves to travel and dreams of making her own wine one day. She resides in Atlanta, Georgia, with her husband and their adorable Maltipoos, Gigi and Margaux.
“We explore every direction, creating the new and improving the old.”
After years of experience at a family company, a destination organization, a tech start-up, academia, and a data steward, Esra dedicates herself full-time to her passion for helping clients. Her role as the Chief Data Advisor for a tourism tech start-up ignited Esra’s passion for teaching travel and tourism companies how to harness their data and modernize their operations.
Esra is a visionary adept at identifying business opportunities through data usage and assembling the necessary pieces to enhance team capabilities. Throughout her career, she has developed an innovative method for conducting studies, utilizing AI to aggregate big, first- and second-party data, and identifying human interpretations of how consumers perceive brands.
As a lifelong learner, Esra is dedicated to advancing data-driven organizations by continuously expanding her expertise in tools and technology. She is an alumna of Harvard University’s Business Analytics Program, where she fine-tuned her AI and analytics expertise and completed her doctoral work in hospitality tourism management at Virginia Tech.
She actively shapes the industry as a member of the U.S. Travel Association, a board member of the Travel Industry Executive Women Network, and a former president of the International Board of Travel & Tourism Research Association. Esra is also a sought-after speaker at prominent industry events.
Esra is committed to deep collaboration and enjoys working with people to solve business problems. She is thrilled to be part of a team that transforms businesses.
“Esra employs a personal approach to working with data, technology, and industry partners. With her deep understanding of business, tourism, and technology, she translates complex concepts into actionable business intelligence. I highly recommend Esra.”
— Rita McClenny, President & CEO, Virginia Tourism Corporation